K2 Corporate Mobility rebrands to reflect Continued Growth
K2 Corporate Mobility began its journey in 2002 as a provider of household goods (HHG) shipments for the mobility industry throughout the UK. They set themselves apart by fully managing each shipment from departure, through transit, to final arrival. Over time, K2’s reputation grew, and customers began seeking their expertise beyond shipping. As a result, they gradually evolved into an international Relocation Management Company (RMC), providing the full range of mobility and related services.
K2 Group now includes the following brands, each of which delivers a specific mobility or related service: K2 Relocate, K2 Bespoke, K2 X Border, K2 Indx, K2 AlphaTech, and Twelve Degrees.
Each brand shares the same principles, contributes to the company’s world-class NPS® of 82 and its Great Place To Work® accreditation, and is driven by the same unwavering commitment to human-centric service delivery that has always defined the company’s offering. However, each brand has its own speciality:
• K2 Bespoke – Provides a comprehensive range of relocation services to organisations’ VIP or business-critical populations. Operates on a global scale, via a fully managed service model.
• K2 Relocate – Delivers the full suite of relocation services across the globe, via a fully managed service model.
• K2 X Border – Delivers the full suite of immigration services across the globe. Services include immigration consultancy, document handling, visa application management, and permits and residency application management.
• K2 Indx – Provides advisory and assignment management services globally. Services include development of a mobility strategy; programme, policy and process design/review; policy counselling; and cost governance processes.
• K2 AlphaTech – K2’s in-house technology team. Delivers tailored, highly efficient and user-friendly solutions for all K2 brands and their customers.
• Twelve Degrees – K2’s in-house stakeholder communication agency. Delivers personalised, targeted and demonstrably impactful marketing collateral for all K2 brands and their customers.
K2 Group continues to deliver services to customers in precisely the same way as K2 Corporate Mobility did. There is no difference in the type of services delivered, nor in the style or quality of service delivery. K2’s ethos, ‘because it’s personal’, continues to define and drive each and every brand. The purpose of the rebrand is to give each K2 service its own identity, and to recognise K2’s growth from its HHG shipping origins into an international group of global mobility brands. As one of these brands, K2 Bespoke will continue to deliver exceptionally crafted relocation experiences, involving 24/7 support for individuals and their families at every stage of their journey.
K2 Group now includes the following brands, each of which delivers a specific mobility or related service: K2 Relocate, K2 Bespoke, K2 X Border, K2 Indx, K2 AlphaTech, and Twelve Degrees.
Each brand shares the same principles, contributes to the company’s world-class NPS® of 82 and its Great Place To Work® accreditation, and is driven by the same unwavering commitment to human-centric service delivery that has always defined the company’s offering. However, each brand has its own speciality:
• K2 Bespoke – Provides a comprehensive range of relocation services to organisations’ VIP or business-critical populations. Operates on a global scale, via a fully managed service model.
• K2 Relocate – Delivers the full suite of relocation services across the globe, via a fully managed service model.
• K2 X Border – Delivers the full suite of immigration services across the globe. Services include immigration consultancy, document handling, visa application management, and permits and residency application management.
• K2 Indx – Provides advisory and assignment management services globally. Services include development of a mobility strategy; programme, policy and process design/review; policy counselling; and cost governance processes.
• K2 AlphaTech – K2’s in-house technology team. Delivers tailored, highly efficient and user-friendly solutions for all K2 brands and their customers.
• Twelve Degrees – K2’s in-house stakeholder communication agency. Delivers personalised, targeted and demonstrably impactful marketing collateral for all K2 brands and their customers.
K2 Group continues to deliver services to customers in precisely the same way as K2 Corporate Mobility did. There is no difference in the type of services delivered, nor in the style or quality of service delivery. K2’s ethos, ‘because it’s personal’, continues to define and drive each and every brand. The purpose of the rebrand is to give each K2 service its own identity, and to recognise K2’s growth from its HHG shipping origins into an international group of global mobility brands. As one of these brands, K2 Bespoke will continue to deliver exceptionally crafted relocation experiences, involving 24/7 support for individuals and their families at every stage of their journey.
The reasons for FastTrack
Rob McFarland, Group CCO, discusses how FastTrack by K2 streamlines mobility transition, faster, offering companies a more efficient way to manage their program. He explains that the service was developed to address the growing need for agility in business operations, enabling organisations to quickly adapt to changing market demands.
Daniel Natoli, Managing Director of K2 Bespoke, comments:
“This evolution allows K2 Bespoke to refine its presence within the global mobility market. Our service offering will not change: K2 Bespoke will continue to deliver human-centric, curated relocation experiences for VIP individuals and populations around the globe.”
Any queries or comments should be sent to marketing@k2group.com. Thank you.
Frequently asked questions
Straight answers to the questions we hear most about private relocation.
What is K2 Group?
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K2 Group is the rebranded identity of K2 Corporate Mobility, which began in 2002 as a provider of household goods shipments and grew into an international Relocation Management Company. The group brings together a set of brands, each delivering a specific mobility or related service under the shared 'because it's personal' ethos. Services are delivered in the same way, with no change to their type, style or quality.
What does K2 Bespoke do?
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K2 Bespoke provides a comprehensive range of relocation services to organisations' VIP or business-critical populations. It operates on a global scale through a fully managed service model, delivering curated relocation experiences with 24/7 support for individuals and their families at every stage of their journey. It is one of the brands within K2 Group.
Why did K2 Corporate Mobility rebrand to K2 Group?
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K2 Corporate Mobility rebranded to K2 Group to give each of its services its own identity and to recognise its growth from household goods shipping origins into an international group of global mobility brands. The rebrand creates a clear distinction between each service line while maintaining alignment with the company's 'because it's personal' ethos. The type, style and quality of service delivery remain unchanged.
Which brands are part of K2 Group?
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K2 Group includes K2 Relocate, K2 Bespoke, K2 X Border, K2 Indx, K2 AlphaTech and Twelve Degrees. Each brand has its own speciality, from full relocation and immigration services to advisory, in-house technology and stakeholder communication. All share the same principles and human-centric approach to service delivery.
