How Will the 2026 World Cup Influence Executive Relocation Experiences in US Cities?

The experience of relocating senior leaders is influenced by control, comfort, and timing.

January 5, 2026

min read

In 2026, these factors could be challenged by external forces as major US cities prepare for the influx of international visitors during the World Cup. For executive relocation programmes, the question is increasingly common: Will it be more difficult to create a seamless, predictable experience next year?

While the answer varies by city, early indicators suggest that market pressure will be noticeable. Research from CRE Daily highlights that temporary housing availability in several host cities is already tightening as short-term rentals increase (link). Bisnow suggests this trend may accelerate, with landlords shifting inventory in response to rising visitor demand (link). For executives, this may reduce the availability of higher-quality serviced accommodation, typically preferred for comfort and privacy.

The reasons for FastTrack

Rob McFarland, Group CCO, discusses how FastTrack by K2 streamlines mobility transition, faster, offering companies a more efficient way to manage their program. He explains that the service was developed to address the growing need for agility in business operations, enabling organisations to quickly adapt to changing market demands.

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What changes might executives notice first?

Availability of temporary accommodation

Insights from our accommodation partners help create a clearer picture of what executives may face when relocating to US host cities. Suite Home Chicago, which concentrates on the US market, notes that major events can considerably shorten the availability window for premium corporate housing. Their early outlook for 2026 indicates that many cities might experience increased competition for the type of accommodation senior leaders usually prefer, especially in neighbourhoods near key business districts or event venues (link).

This perspective highlights how executive accommodation may behave during a year shaped by elevated demand. It also reinforces the value of early planning to preserve choice, comfort and consistency for senior leaders throughout their move.

Movement within cities

Increased visitor numbers can affect the flow of daily services. Traffic and event infrastructure might slow travel between neighbourhoods. Home search days, familiarisation visits, and school tours may need more lead time or alternative arrangements.

Hotel and apartment pricing

Hotel News Resource reports that hotel occupancy is expected to rise leading up to 2026 (link). This change might affect short-term prices for alternative accommodation, especially for pre-arrival visits or bridging stays.

What if an executive prefers stability during uncertain periods?

Many senior leaders value a sense of stability during a move. In a year shaped by high demand, this may appear different. Several companies are already asking:

• Should we modify the expected arrival dates?

• Would a neighbouring city offer better short-term options?

• How can we sustain the experience level expected at senior grades?

There is no one-size-fits-all answer. The appropriate strategy depends on the executive, the destination city, and the organisation’s priorities. Nonetheless, early planning can help keep options open and maintain a consistent experience.

How can organisations plan ahead for a smoother executive experience?

Across discussions with clients, several themes are emerging:

• Confirming arrival dates early helps secure preferred neighbourhoods and types of accommodation.

• Considering alternative temporary landing cities can offer comfort and stability when central locations are limited.

• Ensuring limited viewing availability keeps expectations aligned.

• Scheduling pre-move visits thoughtfully can help avoid peak congestion times.

These are not final steps. They are initial considerations to assist organisations in maintaining executive experience during a year marked by increased demand.