Personally Speaking: Episode 9 – Beyond a Rebrand
The podcast also offers a platform through which listeners are able to keep up-to-date with K2’s latest business developments, with K2’s Global Marketing Director, James Marshall, opening up discussions with guests from across all levels of K2’s global operation. From the launch of bold and innovative initiatives, to the creation of new roles to support growth without compromise, the conversations cover a vast range of topics, offering insight into K2’s vision, mission and values.
For the most recent episode of Personally Speaking, James invited Managing Director of K2 Bespoke, Daniel Natoli, to join him for an in-depth discussion about a rebranding project that went Beyond expectations.
The podcast also offers a platform through which listeners are able to keep up-to-date with K2’s latest business developments, with K2’s Global Marketing Director, James Marshall, opening up discussions with guests from across all levels of K2’s global operation. From the launch of bold and innovative initiatives, to the creation of new roles to support growth without compromise, the conversations cover a vast range of topics, offering insight into K2’s vision, mission and values.
For the most recent episode of Personally Speaking, James invited Managing Director of K2 Bespoke, Daniel Natoli, to join him for an in-depth discussion about a rebranding project that went Beyond expectations.
The reasons for FastTrack
Rob McFarland, Group CCO, discusses how FastTrack by K2 streamlines mobility transition, faster, offering companies a more efficient way to manage their program. He explains that the service was developed to address the growing need for agility in business operations, enabling organisations to quickly adapt to changing market demands.
The recent rebrand of K2 Bespoke, is a project that is close to heart for both Daniel and James, with the pair having been involved at every step, though on different sides of the coin – Daniel, in his role as Managing Director of K2 Bespoke, the internal K2 client, and James as the creative force responsible for developing and delivering the elevated brand concept.
During the episode, Daniel and James discuss the professional experience that led Daniel to his current role at K2 - a role which sees him lead a specialist relocation team (our K2 Bespokers), responsible for providing the high-touch, exceptional service required when managing moves for the most senior and business-critical employees.
The duo go on to take a deep-dive into the rebranding process, with James sharing the thinking behind the concept of Beyond, which captures the essence of K2 Bespoke, as well as sharing how he believes creating curiosity sits at the heart of any successful campaign.
Listen to the full episode now.
